Just Arrived @ Numelo.com: Nike Air Max 97

Just arrived at Numelo.com: the Nike Air Max 97, one of the most popular sneaker of all times. The Air Max 97 is an update of the legendary running shoe from 1997 and features a synthetic leather upper, a breathable mesh, performance insole, anatomically correct, full-length, dual-pressure Air-Sole unit, just to name a few.

With its reflecting snakeskin pattern it not only means safety for nighttime but also a lot of style! (See more pics after the jump)

Visit Numelo.com and get yours today!

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Nike Air Rift / Original Colorway Release

Runners from Kenya are known taking their strides bare foot, which scientists say is a lot more healthy for the body. In 1995, Nike took inspiration from bare foot runners in creating the Air Rift, which attempts to mimic a shoeless feel. Fifteen years later, the sneaker is now back in its original colorway of concord, varsity maize and red in a synthetic material build resting on an Air sole.

A second original colorway of the Nike Air Rift has also been released, this one in a colorway inspired by the Kenyan national colors in black and green with red accents. The Kenyan colors are a reference to the fact that sneakers design is inspired by the barefoot style of running popular with runners from the nation. The kicks build is made of neoprene and features a split toe foot.

The third colorway comes in white and black with orange accents in a traditional neoprene build. Have a look on detailed pics and the additional colorways after the jump.

Source: eukicks

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TANYA MORGAN PRESENTS LAURA’S TAPE STARRING DONWILL AS DON CUSACK

Tanya Morgan presents Laura’s Tape, the latest drop from group member Donwill in association with 2dopeboyz, FLuD Watches, IM Culture and Rocksmith Tokyo. The mixtape features tracks off Donwill’s debut LP Don Cusack in High Fidelity. Dropping just in time for Valentine’s Day and mixed by DJ KingMost, Laura’s Tape is laden with hip-hop and R&B sounds alike.

Below is the Bandcamp link where you can download Laura’s Tape, watch the “Laura’s Song” music video and a flyer with dates for the upcoming High Fidelity Tour with Kooley High. Look out for Don Cusack in High Fidelity out on 3.23.10 at iTunes, Amazon, and eMusic.

Download Laura’s Tape here.

High Fidelity Tour Dates

2.22 – New York, NY- SOB’s
2.23 – Philadelphia, PA- Trocodero Theater
2.24 – Allentown, PA – Crocodile Rock Cafe
2.25 – Washington, DC – Bohemian Caverns
2.26 – Raleigh, NC – The Pour House
2.27 – Williamsburg, VA – College of William & Mary
3.02 – Atlanta, GA – The Apache Cafe
3.03 – Asheville, NC – The Biltmore Garage
3.04 – Pittsburgh, PA – Shadow Lounge
3.05 – Toronto, ON – The Drake Hotel
3.06 – Chicago, IL – Subterranean

Source: rocksmithtokyo

Nike Air Max Classic BW Gen II “Torch” | Obsidian / Black

Talking about shoes, especially for sports, you always have to talk about science and technology. Nike is one of the leaders in developing new technologies and materials and this year they´re focusing on its newly developed Torch material. The goal of Torch technology is to make sneakers more lightweight while maintaining a durable structure that adds a level of comfort due to its breathability. Among the sneakers given the Torch treatment is the Air Max Classic BW, which after numerous previews has finally released and is currently available at Caliroots. As you can see the Nike Air Max Classic BW Gen II comes in an obsidian and black color combo with visible Torch paneling on the toebox, heel and side-panel.

Check out the detailed pics after the jump.

Source: eukicks

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Complex & HBO Partner with ALIFE to Produce Hat Series Inspired by “How to Make it in America”

To celebrate the premiere of HBO’s “How to Make it in America,” HBO and Complex magazine partnered with ALIFE to produce a series of 5-panel hats inspired by the new show, starring Bryan Greenberg, Victor Rasuk and Kid Cudi.
Legendary NY graffiti artist and “How to Make It in America” guest star Lee Quinones worked with ALIFE founders Rob Cristofaro and Arnaud Dellecolle on a custom design that evoked the show’s “American Dream” theme. The image of a pair of crossed fingers holding a hundred dollar bill represents the hustle and hope for success.

Only 300 hats were produced and can be found in 3 classic colors: black, red and heather grey.  Complex.com will be giving 100 hats away via an online sweepstakes. Make sure to visit Complex to enter for their chance to win.

Nike Air Copper Foamposite Midnight Release @ Footaction

This is some kick that´ll sure make you go crazy. The Nike Air Copper Foamposite features a copper colored foamposite design which sits atop a translucent outsole. They also sport a black fabric that extends from the top of the toe box, through the lace stays and up and around the ankle collar. You will also see that the heel sports a gold embroidered logo to match the rest of the shoe.

Enjoy more pics after the jump!

Source: kicksonfire

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Gatorade x KicksOnFire – Vincent Jackson Interview (San Diego Chargers)

The introduction of the new G-Series marks a major step in the evolution of Gatorade from a sports drink to a sports performance innovator. Scientists collaborated with athletes such as Usain Bolt, Serena Williams, Peyton Manning, Misty May Treanor, Dwayne Wade, Derrick Jeter, Ellery Hollingsworth and Landon Donovan to create the new Gatorade G-Series. The new series is a line of sports performance products that fuel athletes before (Gatorade Prime 01), during (Gatorade Perform 02) and after (Gatorade Recover 03) workout, practice or competition.

During the week of Superbowl XLIV, the KicksOnFire crew was invited to the Gatorade Performance Lab in South Miami, which showcased scientists conducting performance tests on NFL’s top athletes, including:

Overview: Gatorade scientists conducted Athlete Performance Testing on several NFL players to educate each player about their individualized fluid needs, fuels used during exercise, and how the new G-Series fits into their training before, during and after their workouts. The testing included several steps:

• Estimation of body composition via BOD POD air displacement chamber. (pictured below)
• Pre-test weight-in and urine collection.
• 30-min cycling session.
• Post-test weigh-out.

The KicksOnFire Crew got a chance to sit down with Vincent Jackson (WR) of the San Diego Chargers to discuss his experience with Gatorade’s new G-Series line-up and his workouts:

Since they’re KicksOnFire.com, they HAD to ask him about his sneaker game. They got a chance to ask him several questions about his collection and how he would match up again Kobe in a one on one game:

Also check out some pictures of the Gatorade Performance Lab after the jumb.

Source: kicksonfire

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M.O.P. x Joker Brand

We have some hot news from Joker brand: “Last night we had the pleasure to hang out with the homies from M.O.P. who played a gig over here in Berlin. So we gave them a lot of stuff for their appearances on Aggro TV and on stage. Check out the first photos that we took. More will follow…”

If you are from germany and you wanna see M.O.P. live – catch em tonight (February 11th, 2010) in Hamburg, Waagenbau.

Win A Signed Copy Of Estevan Oriols “L.A. Woman” Book

Joker Brand today has something very nice and exclusive for you to get. You have the chance to win one signed copy of famous photographer Estevan Oriol´s “L.A. Woman” book. All you have to do is to name one or more models that appear in Estevan´s book.

Please, send your answers within 14 days to the following e-mail adress: win@jokerbrand.net

Winners will be announced on their homepage. Good luck!

G-Shock-Designcontest 2010 x Customize your own G-Shock

“Customize your own G-Shock” is a contest for fashionstores to design her own watches. You can paint, spray or laminate the clock but only don’t changend the composition. Load up your pics, video, flyer or waht ever on g-shock.eu and provide you them votes. To best three watches win a party + exhibtion in ther own store and the winningmodel will be produce in a limited edition. So be creative and apply you at g-shock.eu for the battle.

Source: G-Shock newsletter