Dexterous Marketing

Right after the airing of the first episode of cult ’serial killer’ TV show Dexter a guerilla marketing campaign approached, mounting fake pop up news stands in heavily trafficked public spaces in cities across America including New York (positioned right by Central Park), Philadelphia (at 30th Street train station), Los Angeles (outside the Kodak Theater), Chicago (in the financial district) and San Francisco (Union square). The stands featured the show’s star Michael C Hall on mock covers of high profile magazines like Rolling Stone, The New Yorker and GQ. Snacks wrapped in suitably blood-red packaging also figured on the stands.

The two day pop up peices debuted on the weekend to coincide with the airing of the first episode. The innovative idea as dreamt up by experiential marketing agency Pop2Life, who came up with last season’s national launch campaign which consisted of custom-made fountains spitting fake blood. Fake blood fountains and ficticious news stands - we can’t wait to see they do next season. - Lisa Evans

As seen at: http://www.thecoolhunter.net

Tags: dexter

This entry was posted on Wednesday, October 1st, 2008 at 3:47 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.